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Hyundai Motor India Ltd. has launched the ‘Samarth’ initiative to create awareness and enablement of people with disabilities in India. The initiative is in line with Hyundai’s global vision of ‘Progress for Humanity’ and aims to create a more sensitized society towards people with disabilities in India. With over 26.8 million differently-abled people in India, Hyundai is partnering with NGOs and media networks to create a mass movement towards inclusivity. 

‘Samarth’ aims to turn the world into a level-playing field for all through technology, partnerships, product innovations, and storytelling. Hyundai is the first automobile company in India to launch an inclusive mobility project at a mass scale.

“I firmly believe that every human being has the right to dignity and respect. Hyundai’s ‘Samarth’ initiative is a step in the right direction towards creating a more inclusive society for people with disabilities in India.” said Shah Rukh Khan.