(From r): Saif Ali Khan, Nawazuddin Siddiqui and Radhika Apte at launch of the Netflix web series “Sacred Games” in Mumbai, Aug. 21, 2017. (Press Trust of India)

The influx of good content in digital space has already lured Hollywod biggies and now Bollywood stars have started embracing the trend with names like Shah Rukh Khan, Saif Ali Khan and Rajkummar Rao exploring the medium, writes Komal Panchamatia.

While Shah Rukh’s production house Red Chillies Entertainment and streaming giant Netflix are working on a series based on the book, “Bard of Blood,” penned by Indian author Bilal Siddiqi, Saif would be making his debut in the space with original series titled “Sacred Games.”

The web series directed by Anurag Kashyap and Vikramaditya Motwane, is based on the critically acclaimed novel of the same name by Indian author Vikram Chandra.

File photo of Brad Pitt with Shah Rukh Khan at the Oberoi Trident Towers in Mumbai, May 25, to promote Brad Pitt’s Netflix satire ‘War Machine’ which released on May 26. (Press Trust of India)

The series produced in partnership with Phantom Films, is set in Mumbai, and it touches upon the world of crime, corruption, politics and espionage that lie beneath India’s economic renaissance.

Rao, made his foray into the medium with “Bose Dead/ Alive.” The actor, who had a great year on the big screen, played Subhas Chandra Bose in the series by Ekta Kapoor’s ALT Balaji.

File photo of Vivek Oberoi. (AFP/Getty Images)

“The digital medium is the future and I am glad to be part of this new revolution. This is the platform where filmmakers will be telling their stories on, in future.

“It is a new medium. Your material is there for posterity and is not subjected to the weekend game or the Monday test or all the parameters that the box office has created,” Hansal Mehta, creative producer of “Bose Dead/ Alive” told PTI.

Rajkummar Rao with Kriti Kharbanda at the trailer launch of “Shaadi Mein Zaroor Aana” in Mumbai, Oct. 11, 2017. (Press Trust of India)

Another actor who was seen in a ALT Balaji original series was Nimrat Kaur. She starred in the web series “The Test Case.”

This year, Amazon Prime Video released their first Indian original series in collaboration with Farhan Akhtar’s Excel Entertainment.

File photo of Nimrat Kaur showcasing a creation by designer Divya Sheth at Lakmé Fashion Week Summer Resort 2017, Feb. 3, 2017. (Sujit Jaiswal/AFP/Getty Images)

Titled “Inside Edge,” the series marked the web debut of actors Richa Chaddha and Vivek Oberoi.

“Baahubali” star Rana made his debut in the space with fictional web series “Social.”

In the coming year, director Kabir Khan will be making his debut in the online arena, with digital original series titled “The Forgotten Army.”

File photo of Richa Chaddha at a charity art auction and fundraiser in support for medical camps and cataract surgeries in Mumbai, Dec. 6, 2014. (AFP/Getty Images)

The project is based on Subhas Chandra Bose’s Indian National Army and the director has already started shooting for the project.

“Till now we were consuming audience with international series like ‘Game of Thrones,’ etc. The moment we start making it in our language Hindi in that scale, I am hopeful it will be consumed here as well. It is the future. I decided to jump into it as it is the future…” Kabir said.

(From l): Ekta Kapoor, Nimrat Kaur, Nagesh Kuknoor, Sakshi Tanwar, Ram Kapoor and Rajkummar Rao, at the launch of the ALT Balaji mobile app in New Delhi, April 13, 2017. (Press Trust of India)

Veteran actor Anupam Kher is also producing a web series based on the India-Pakistan War of 1971.