In today’s hyper-connected world, many young people are familiar with the term “brainrot.” Behind the slang lies a real phenomenon that scientists and psychologists are beginning to understand. Dharani Purushotham reveals how constant digital stimulation affects the brain.

“Brainrot” isn’t a medical diagnosis yet. It was the 2024 Oxford Dictionary Word of the Year. It’s internet slang that we use to justify our addictions to short-form content. This rapid consumption of content reflects something real: the cognitive overload caused by nonstop exposure to short, repetitive, and often meaningless content. This kind of stimulation can make it harder to concentrate, remember things, or even feel motivated. It’s a real issue. In fact, the APA has taken notice of this trend in a recent study.

What Science Says

From a neuroscience lens, this constant consumption of content can be related to dopamine flooding. Dopamine is a chemical in the brain that’s released when we experience something exciting or rewarding. Apps like TikTok and Instagram are designed to trigger dopamine repeatedly, which can lead to compulsive scrolling and reduced attention span.

We have constantly heard of the impacts of social media. We are also seeing it to some extent. Here’s what researchers say happens when we spend too much time on fast, low-effort content:

  • Reduced focus: The brain gets used to constant novelty, making it harder to concentrate on slower tasks like reading or studying.
  • Shortened attention span: Quick videos and memes train the brain to expect instant gratification.
  • Mental fatigue: Too much stimulation can lead to burnout, even if the content seems fun.
  • Language shifts: People start speaking in memes or internet slang, which can affect communication skills in other settings.

Why We Get “Hooked”

Apps and websites use algorithms to keep us engaged. They learn what we like and serve up more of it, creating a feedback loop that’s hard to break. This is called reinforcement learning, and it’s the same principle used in video games and even gambling.

The more we scroll, the more our brains crave the next hit of dopamine.

Over time, this can lead to what some call “brainrot”—a state where we feel mentally drained but can’t stop scrolling.

We legitimately become zombies in this trance state. Hence, I ask if this state of mind can be reversed.

Is there an escape from “brainrot?” Can it be reversed?

Yes! The brain is like a flexible sponge that keeps rewiring itself.  With the right habits, you can recover from digital overload. Here are a few science-backed tips:

  1. Take breaks: Even short breaks from screens can help reset your brain.
  2. Practice deep focus: Try reading, drawing, or solving puzzles to rebuild attention span.
  3. Limit screen time: Use timers or app blockers to avoid endless scrolling.
  4. Get outside: Nature and physical activity are proven to reduce mental fatigue.

Why It Matters

Understanding “brainrot” helps us see how digital culture is shaping our minds. Memes— once considered harmless and stupid content that would give us comedic relief—are now impacting how we think, learn, and interact with the world.

By recognizing the signs and taking steps to stay balanced, we can enjoy the internet without letting it take over our brains.

 

Images: Adobe Stock