Left: Hoodies from NeverLookBack NYC. Right: Dylan Jones (Photos: Dylan Jones)

TL; DR

A clothing brand dedicated to promoting confidence and success, never looking back at past mistakes or failures, and becoming the best version of yourself. This was the vision behind NeverLookBack NYC – a streetwear clothing brand led by 15-year-old Dylan Jones, a teen from the Bronx, New York.

NeverLookBack NYC is a streetwear-focused brand that not only focuses on quality clothing and service but aims to inspire those who are on their own separate journeys to success, becoming the best version of themselves no matter how difficult it is.

My love for basketball and a newfound passion for fashion – ignited by my older brother when I started high school – were the strongest drivers for this clothing brand. Even though I couldn’t draw, I chose to pursue graphic design and graphic design is something I believe I do well. Choosing to create a clothing brand, combining fashion and art, is something that I can call mine.

I hope that as my business grows, I’ll be able to reach more people in my native community – The Bronx, NY. I’d like to help by fundraising and giving back to the community while encouraging other businesses to do the same.

Throughout this quarantine, I have used this brand to maintain my mental health by staying positive and motivated. This is how I strive to be the best version of myself. We all know starting a business is a calculated risk – generating sales, managing inventory, and hoping people love our work, and make money – it’s a daunting task for many.

With only 3 designs and a total stock of 18 hoodies, I sold out within a week. My first clothing release was successful, which I consider my best accomplishment to date.

I’m always energized and inspired by my environment. My present influences my designs. Everything I do with my brand reflects me and it feels right. I get a lot of personal satisfaction and validation when I put something out there and the audience responds with positive feedback. It feels great to know that they have a clothing brand they enjoy wearing and that my products are having a positive impact on people.

Check out NeverLookBack NYC on Instagram 

Never Look Back NYC, Youthful Savings Marketplace, Dylan Jones, New York, Youth, Gen-Z, Gen Z, Entrepreneurship, Clothing, Streetwear, Graphic