Marketing, Marteching, Engaging: CMO Inflect 2018

As a senior marketing executive, you oversee some of the most difficult challenges your company will face. To maximize effectiveness in your role, you’re on top of many moving parts at once: solving real market challenges, establishing effective ecosystems, attracting prospects, creating demand, building brand equity, and growing your top-line at an accelerated pace. Each domain and business model has its own unique attributes that require appropriate go-to-market strategies and execution. Knowing when to apply which technique is an art, and much can be learned from your fellow senior marketing executives. TiE Silicon Valley’s CMO Inflect: Winning in the Market on November 2nd will bring a group of marketing executives, entrepreneurs, and revenue-driving leaders together for an exchange of insights, ideas, and trends at the Computer History Museum in Mountain View, Calif.