A Big Fat Indian Wedding in The Metaverse
The Virtual Dance Floor in Decentraland (Photo Courtesy: Taco Bell)
Custom cultural elements, celebrity emcee Kal Penn, Taco Bell’s first ever metaverse kissing emote and out-of-this-realm fan experiences come together for the wedding of the year.
Bells ring as the lucky tie the knot in Decentraland. A unique concept where the wedding takes place in the metaverse. Sheel Mohnot and Amruta Godbole say ‘I do’ earlier this year with an out-of-this-realm wedding celebration in Decentraland.
Sheel, co-founder of Better Tomorrow Ventures and Amruta, lawyer at Instagram, embody what it means to love and live más, yes the wedding was hosted at a Taco Bell. No strangers to the joys of virtual partnership, the Bay-area based couple’s story started after a mutual friend connected the pair and they shared an hours-long phone call where they learned about each other’s lives and upbringings – both of which included a passion for Taco Bell. The pair share an Indian heritage as well as a vegetarian lifestyle. Their first IRL dates took place over a romantic beach-front meal at Taco Bell’s Pacifica location, which has been named the “world’s most beautiful Taco Bell.” During a trip to Mexico, the lovestruck couple were engaged over a meal of tacos, and the rest is history.
Toast From The Couple
“When we heard about the contest, we knew it was the perfect opportunity for us. Now that we’re getting closer to the wedding day, we’re excited to see the vision come to life,” said bride-to-be Amruta Godbole. “We’re really looking forward to sharing the experience with our friends and family from all over the globe – many of whom may not have been able to attend in-person. Some of them still don’t totally understand the idea of a metaverse wedding, but once they knock back a couple of virtual bottles of Baja Blasts, I think they’ll get in the spirit.”
And for groom-to-be, Sheel Mohnot, Taco Bell holds many memories dating all the way back to his childhood, so the wedding is truly a full-circle moment: “Growing up, Taco Bell was one of the only places we’d eat out and going there was a special occasion. Now, while eating out isn’t a luxury in the same way – I somehow still find myself coming back to my familiar Taco Bell favorites. We are excited to be a part of the Taco Bell family, as well as experience things we’d never get to do in an IRL wedding – like ride an elephant to the venue!”
Glimpses of the wedding in the Decentraland shows the unique and creative approach to experiencing the big fat Indian wedding in a digital world.