(L-r) Tricentis VP of Product Marketing, Anand Akela, and Coupa Software CMO, Chandar Pattabhiram, converse with CMO Inflect 2018 attendees (All photos: Vansh A. Gupta/Siliconeer)

Marketing is part of our lives 24/7. Whether it’s an online promotion or an Apple product being used for a business presentation. There is some form of marketing around us at every moment. Even human interaction is a form of marketing.

Since marketing is such an integral part of our life, especially in Silicon Valley, it’s no surprise that CMO Inflect 2018 was a successful event.

On Nov. 2, at the second floor of the Computer History Museum, TiE held it’s 2ndannual marketing conference with tracks presented by CMOs, entrepreneurs, and marketing executives. An enlightening event for marketing amateurs and a refreshing event for marketing gurus.

CMO of Attivo Networks, Carolyn Crandall, presents a talk on the impact of a CMO.

With an entertaining and engaging host, Jeffrey Hayzlett, and influential speakers from giants like SAP and Eventbrite and others like Vantiq and Engagio, CMO Inflect was an action-packed conference full of wisdom and engagement.

C-Suite Host, Jeffrey Hayzlett, hosts CMO Inflect 2018.

Kicking off the event with a radio show and CMO Inflect host, Jeffrey Hayzlett, TiE Executive Director, Jay Vishwanathan, and Tricentis VP of Product Marketing, Anand Akela, the room was quickly filling up and the tracks went by like clockwork.

TiE Executive Director, Jay Vishwanathan, at CMO Inflect 2018

The first track was a keynote on marketing strategies presented by Jon Miller – CEO and Co-Founder, Engagio.

Following the keynote was a panel discussion on the impact of a CMO in a company of any scale presented by Carolyn Crandall – CMO, Attivo Networks; Wayne Ariola – CMO, Tricentis; and moderator Steven Wastie – CMO, Unravel Data.

Concluding the morning tracks, attendees had dispersed for lunch and networking hour.

CEO of Conversy, Pankaj Malviya, presents a keynote on conversation AI

The rest of the day was brimmed with tracks, kicking off the afternoon with a very lively and passionate keynote, Pankaj Malviya – CEO, Conversy – talks about the role of AI conversation in marketing and the benefits of it.

Following this lively track, there were a few tracks on B2B marketing, data-based marketing, influencer marketing, and more technical tracks of marketing.

Coupa Software CMO, Chandar Pattabhiram, presents a keynote on customer satisfaction

CMO Inflect was concluded with a keynote presented by Chandar Pattabhiram – CMO, Coupa Software. This keynote was very illuminating, especially for me. Chandar had broken down the complicated process of acquiring a loyal customer to five simple steps: Awareness, Acquisition, Adoption, Add-ons, and Advocacy.

Attendees at CMO Inflect 2018

With a lineup of marketing gurus sharing their experiences and insights, a host entertaining the crowd with his quirky anecdotes, and a robust organization behind it, TiE Silicon Valley’s CMO Inflect 2018 was a huge hit with the Silicon Valley crowd.

A more extensive coverage will be presented in our December 2018 print edition.