{"id":268534,"date":"2024-04-26T16:39:04","date_gmt":"2024-04-26T23:39:04","guid":{"rendered":"https:\/\/siliconeer.com\/current\/?p=268534"},"modified":"2024-04-26T16:39:50","modified_gmt":"2024-04-26T23:39:50","slug":"gen-z-spend-on-healthy-food-not-streaming","status":"publish","type":"post","link":"https:\/\/siliconeer.com\/current\/gen-z-spend-on-healthy-food-not-streaming\/","title":{"rendered":"Gen Z Spending on Healthy Food Over Streaming"},"content":{"rendered":"<p>New research from\u00a0<a href=\"http:\/\/www.lifesum.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Lifesum<\/a>, the leading global healthy eating platform, indicates that Gen Z and Millennials are leading a movement towards healthy eating amidst the current cost-of-living crisis by scaling back on non-essentials, including streaming services.<\/p>\n<p>&#8220;In this era of escalating costs, luxuries become dispensable, but a nourishing, balanced diet does not. While entertainment and gadgets have their appeal, it&#8217;s healthy food that Gen Z and Millennials prioritize in their hectic lifestyles,&#8221;\u00a0said Signe Svanfeldt, lead nutritionist at Lifesum.<\/p>\n<p><b>Healthy Eating v. Streaming Services<\/b><\/p>\n<p>Lifesum&#8217;s 2024 State of Healthy Eating and Well-being Report, which explored\u00a0consumer dietary habits, revealed the sacrifices Gen Z and Millennials are willing to make for healthier eating during the cost-of-living crisis, including fashion, tech and streaming services.<\/p>\n<p>Percentage of Gen Z and Millennials who would cut back on the following to prioritize spending on healthier food:<\/p>\n<ul type=\"disc\">\n<li>Fashion 62%<\/li>\n<li>Tech and Gadgets 55%<\/li>\n<li>Online Courses 37%<\/li>\n<li>Streaming Services 36%<\/li>\n<li>Travel 34%<\/li>\n<li>Skincare and Beauty 30%<\/li>\n<\/ul>\n<p>Lifesum noted that for Gen Z and Millennials, healthy eating has emerged as an affordable and accessible source of pleasure, particularly at a time when indulging in major experiences like travel may seem unattainable.<\/p>\n<p>&#8220;Investing in health today can lead to long-term benefits, potentially reducing healthcare costs down the line,&#8221; said Signe. &#8220;As the cost-of-living crisis continues, health is becoming a significant focus and reflects a growing desire for self-care and responsible spending,&#8221; Signe added.<\/p>\n<p><b>The Rise of the Experience Economy<\/b><\/p>\n<p>Millennials and Gen Z are leading the shift towards healthier eating habits, as they juggle increasingly hectic lifestyles and seek novel experiences through food.<\/p>\n<p>Economic challenges often compel individuals to reevaluate their expenditure patterns, directing their attention towards what they perceive as essential for their overall well-being.<\/p>\n<p>Lifesum&#8217;s <u><a href=\"https:\/\/drive.google.com\/file\/d\/1FU_p4ZAi8S23Pg6lb2rcdiv9sVNGdOyD\/view\" target=\"_blank\" rel=\"nofollow noopener\">2024 State of Healthy Eating and Wellbeing Report<\/a><\/u>, based on a survey of 10,000 Gen Z and Millennials, unveiled that the experience economy significantly influences individuals, with healthy eating serving as a moment of respite and escape amidst the hustle of daily life.<\/p>\n<p><b>Healthy Eating Impacting Work Outcomes<\/b><\/p>\n<p>Healthy eating has become the dominant force in the food industry. Lifesum observed that desire for well-being and nutritious food options are influencing other areas of people&#8217;s lives, for example, work &#8211; so much so that a staggering 71% of Gen Z and Millennials are prepared to quit their job tomorrow for one that better supports\u00a0their well-being.<\/p>\n<p><b>The Rise of Functional Foods<\/b><\/p>\n<p>Highlighted as a significant trend, Lifesum revealed that Gen Z and Millennials are embracing functional foods that provide additional health benefits, such as improving digestion, boosting immunity, or enhancing cognitive function. The report indicates that 73% are consuming these foods to boost energy levels, 61% to enhance mental well-being, and 40% to promote better sleep.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New research from\u00a0Lifesum, the leading global healthy eating platform, indicates that Gen Z and Millennials are leading a movement towards healthy eating amidst the current cost-of-living crisis by scaling back on non-essentials, including streaming services. &#8220;In this era of escalating costs, luxuries become dispensable, but a nourishing, balanced diet does not. While entertainment and gadgets&#8230;<\/p>\n<div class=\"read-more-link\"><a href=\"https:\/\/siliconeer.com\/current\/gen-z-spend-on-healthy-food-not-streaming\/\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":268535,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,275,45351,11,276,1848,20],"tags":[45359,63484,63483,20428,60416],"class_list":["post-268534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-topics","category-community","category-gen-z","category-lifestyle","category-opinion","category-society","category-youth","tag-gen-z","tag-healthy-eating","tag-lifesum","tag-millennial","tag-streaming-services"],"acf":[],"_links":{"self":[{"href":"https:\/\/siliconeer.com\/current\/wp-json\/wp\/v2\/posts\/268534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siliconeer.com\/current\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siliconeer.com\/current\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siliconeer.com\/current\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siliconeer.com\/current\/wp-json\/wp\/v2\/comments?post=268534"}],"version-history":[{"count":0,"href":"https:\/\/siliconeer.com\/current\/wp-json\/wp\/v2\/posts\/268534\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/siliconeer.com\/current\/wp-json\/wp\/v2\/media\/268535"}],"wp:attachment":[{"href":"https:\/\/siliconeer.com\/current\/wp-json\/wp\/v2\/media?parent=268534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siliconeer.com\/current\/wp-json\/wp\/v2\/categories?post=268534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siliconeer.com\/current\/wp-json\/wp\/v2\/tags?post=268534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}