{"id":17647,"date":"2017-08-25T20:49:39","date_gmt":"2017-08-26T03:49:39","guid":{"rendered":"http:\/\/siliconeer.com\/current\/?p=17647"},"modified":"2017-08-25T20:50:02","modified_gmt":"2017-08-26T03:50:02","slug":"good-content-will-always-rule-amitabh-bachchan","status":"publish","type":"post","link":"https:\/\/siliconeer.com\/current\/good-content-will-always-rule-amitabh-bachchan\/","title":{"rendered":"Good Content Will Always Rule: Amitabh Bachchan"},"content":{"rendered":"

Amitabh Bachchan at the launch of Sony TV’s show \u201cKaun Banega Crorepati – Season 9\u201d in Mumbai, Aug. 23. (Press Trust of India)<\/em><\/p>\n

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Amitabh Bachchan says content matters the most and that no amount of technological advancement will hinder the growth of television.<\/p>\n

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\u201cWith each passing month, a new technology is coming out but good content will always rule. I feel if the content is strong, pure and good, no amount of technological advancement will hinder that,\u201d Bachchan told reporters in Mumbai, Aug. 23, when asked if web series are a threat to conventional TV.<\/p>\n

He was speaking on the sidelines of the media conference of the 9th<\/sup> season of \u201cKaun Banega Crorepati.\u201d<\/p>\n

Bachchan said he is honored and humbled every time he is approached for KBC.<\/p>\n

\u201cFor me and Sony Television it is like family, we don\u2019t look at this show as commercial proposition. \u2018Kaun Banega Crorepati\u2019 has been a life changer for many contestants. I don\u2019t have any qualms in admitting that it has been a life changer for me as well,\u201d he added.<\/p>\n

The 74-year-old star said \u201cKaun Banega Crorepati\u201d celebrates the dreams and aspirations of the common man and their tryst with knowledge.<\/p>\n

When asked about his journey, he said, \u201cTo say this, I will have to write my autobiography and I will not write one.<\/p>\n

All I can say is I am grateful for all the love and support from media, fans.\u201d<\/p>\n

\"\"<\/a>
Amitabh Bachchan during the press conference of \u201cKaun Banega Crorepati \u2013 Season 9,\u201d in Mumbai, Aug. 23, which will start from Aug. 28. (Santosh Hirlekar\/PTI)<\/figcaption><\/figure>\n

The show, which is returning after three years, will have 30-35 episodes and the makers said it was a deliberate decision to come up with small season.<\/p>\n

\u201cThe brief this time was that we make it a small season, the game playing should be fast, the duration of the episode should be tight so that we can have a classical game play and we can come every season. We want to make it a calendar event,\u201d said Danish Khan, EVP and Business Head at Sony Entertainment Television (SET).<\/p>\n

The ninth season of KBC will have new lifelines.<\/p>\n

\u2018Phone-a- Friend\u2019 will be revamped this season to Video-A- Friend, new life-line \u2018Jodidaar\u2019 has been introduced, where the participant can bring along a partner to join him\/her on the coveted \u2018hot seat.\u2019<\/p>\n

The winning amount too has been increased with the introduction of a jackpot question for Rs. 7 crore.<\/p>\n

The show will also celebrate the exemplary contribution of people to the society in special episodes.<\/p>\n

The show will be aired from Aug. 28.<\/p>\n","protected":false},"excerpt":{"rendered":"

Amitabh Bachchan at the launch of Sony TV’s show \u201cKaun Banega Crorepati – Season 9\u201d in Mumbai, Aug. 23. (Press Trust of India) Amitabh Bachchan says content matters the most and that no amount of technological advancement will hinder the growth of television. \u201cWith each passing month, a new technology is coming out but good…<\/p>\n

Read More<\/a><\/div>\n","protected":false},"author":6,"featured_media":17621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[136,2338,33,3822,3821,147,3823],"class_list":["post-17647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-amitabh-bachchan","tag-big-b","tag-bollywood","tag-kaun-banega-crorepati-season-9","tag-kbc9","tag-siliconeer","tag-sony-entertainment-tv"],"acf":[],"_links":{"self":[{"href":"https:\/\/siliconeer.com\/current\/wp-json\/wp\/v2\/posts\/17647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siliconeer.com\/current\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/siliconeer.com\/current\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/siliconeer.com\/current\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/siliconeer.com\/current\/wp-json\/wp\/v2\/comments?post=17647"}],"version-history":[{"count":0,"href":"https:\/\/siliconeer.com\/current\/wp-json\/wp\/v2\/posts\/17647\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/siliconeer.com\/current\/wp-json\/wp\/v2\/media\/17621"}],"wp:attachment":[{"href":"https:\/\/siliconeer.com\/current\/wp-json\/wp\/v2\/media?parent=17647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/siliconeer.com\/current\/wp-json\/wp\/v2\/categories?post=17647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/siliconeer.com\/current\/wp-json\/wp\/v2\/tags?post=17647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}