Aptly named \u201cGirggit\u201d or chameleon, this clothing brand changes colors based on surrounding<\/p>\n
Clothes based on your favorite television series will soon be pass\u00e9 with the recent launch of a new T-shirt range that change color and pattern as you move into the sunlight from indoors. \u2013 @Siliconeer #Siliconeer #Girggit #fashion<\/p>\n
A brainchild of indigenous clothing brand ‘Girggit,’ the unique collection of men’s t-shirts, “change their designs and colors with exposure to sunlight.”<\/p>\n
“The same T-shirt looks different in design and colors when the person shifts from indoor to the outdoor environment and vice versa. It almost seems magical,” the brand says.<\/p>\n
One of the T-shirts, for instance, has a sketch of a girl lazing around besides a boy playing with a joystick on a white background. The illustration is topped with the text, “Your Tee Has No Color.”<\/p>\n
However, as soon as it is exposed to light, the sketch becomes colorful and another text, “What Say Now?” pops up below the drawing.<\/p>\n
According to the brand the idea behind bringing out this range is to cater to the section of customers looking to “wear something out of the box.”<\/p>\n
In an added advantage of this one-of-a-kind venture that blends quirk and fashion, a single T-shirt from the collection serves as two T-shirts, says Himanshu Thakur, who has founded the start-up.<\/p>\n
“As the design and colors of the T-shirt change with the change in location, a consumer pays for one but buys two different products in the real sense. It is a new concept and people are loving it,” he says.<\/p>\n
The collection which is currently limited to men’s wear, has been designed by the brand’s “ingenious team of young fashion designers.”<\/p>\n","protected":false},"excerpt":{"rendered":"
Aptly named \u201cGirggit\u201d or chameleon, this clothing brand changes colors based on surrounding Clothes based on your favorite television series will soon be pass\u00e9 with the recent launch of a new T-shirt range that change color and pattern as you move into the sunlight from indoors. \u2013 @Siliconeer #Siliconeer #Girggit #fashion A brainchild of indigenous…<\/p>\n