{"id":72,"date":"2014-11-17T00:08:19","date_gmt":"2014-11-17T00:08:19","guid":{"rendered":"http:\/\/ithinkdesi.com\/?page_id=72"},"modified":"2024-06-30T10:54:24","modified_gmt":"2024-06-30T17:54:24","slug":"about-us","status":"publish","type":"page","link":"https:\/\/siliconeer.com\/current\/about-us\/","title":{"rendered":"Introduction"},"content":{"rendered":"

The World\u2019s First & Only South Asian Digital Daily<\/strong><\/span><\/h3>\n

\u201cThe definitive smell of a start-up in the Silicon Valley was of curry.\u201d
\n\u2014 Michael Lewis, The New, New Thing:\u00a0<\/i>A Silicon Valley Story
\n<\/i>(Penguin Putnam)<\/p><\/blockquote>\n

That was the story over two decades ago, when we started our journey and continued to grow as the leading South Asian monthly. Today, as the speed of light seems diminishing with the advent of social media, the need for instant gratification has reached new levels. We all want to be in the know about things as they happen, not a week from when they have happened.<\/b><\/p>\n

Siliconeer<\/strong> covers issues for the South Asian, and primarily, the Indian American community. Our curated stories are simple and accessible for broad appeal.<\/p>\n

Be there for the audience \u2013 left, right, and center \u2013 t<\/strong>hat\u2019s the new \u2018mantra.\u2019<\/b><\/p>\n

Siliconeer<\/strong>\u00a0has participated in marketing campaigns for a host of corporate and local clients namely AT&T, State Farm Insurance, New America Media, Western Union, HSBC Bank, Lufthansa Airlines, Emirates Airlines, American Airlines, Thai Airways, Eva Air, DirecTV, DiamlerChrysler (Mercedes Benz), Dish Network, Citibank, Wells Fargo Bank, Bank of America, MetLife, Prudential, Nationwide, Allstate, Principal Financial Group, Technology Credit Union and County of Santa Clara (Partial List).<\/p>\n

Additional Information:<\/span><\/h3>\n

Established:<\/strong> February 2000<\/p>\n

Readership:<\/strong>\u00a0800,000
\n(Details available in Media Kit<\/a>)<\/em><\/p>\n

Deadline:
\n<\/b>Space Reservation: Every\u00a0<\/b>Wednesday<\/b><\/p>\n

Materials Deadline: Every\u00a0<\/b>Thursday\u00a0<\/b>for following Friday release.<\/p>\n

Send Materials to:\u00a0<\/b>advertise [at] siliconeer.com<\/a><\/p>\n

Readership Demographics: The South Asian Community<\/span><\/h3>\n

\"\"<\/a>
\n<\/span><\/h3>\n

South Asians are highly educated and affluent but at the same time, they are frugal and conscious about how they spend their wealth.<\/p>\n

They are very well-connected to their roots even after years of living outside the homeland. An example is the love for Maggi that everyone still shares, and those endless nights of calls to friends and family back home, or the love for Bollywood, some things are etched in stone for us.<\/p>\n

For any brand to make their space in any community they have to first embrace that community and keep them engaged.<\/p>\n

South Asians included.<\/p>\n

Siliconeer<\/b>\u00a0can help you reach the community effectively, economically, and repeatedly.<\/p>\n

Indian Americans are highly affluent<\/span>
\n<\/b>Indian Americans, a major section of our diverse readership, have surpassed Filipinos as the nation\u2019s second-largest Asian population after Chinese, a testament to their growing presence in mainstream America from corporate boardrooms to TV sitcoms.<\/p>\n